Cause marketing – for renewable energy, nonprofits and B corporations – is a unique challenge.
“Greater-good marketing” or “big-picture marketing” is how I think of it.
It’s always fun to gauge the reactions I get from the phrase, “I’m a marketing writer.”
It gets such varied responses. Sometimes it’s met with a respectful nod or an “Oh, cool!”
Sometimes I get a wry smile or, once in a while, a look of disdain.
I used to see marketing as the stuff snake oil and used car salesmen were bred from. Grown, rather than born, and pulled from the black slime. Unearthed in the land of “Stuff Nobody Needs.” But here’s the thing…
Continue reading “Clean Energy, B Corps and Nonprofits – The Good Kind of Marketing”