Complex doesn't have to be confusing
We who are innovation-inclined spend a lot of hours, well, innovating. It’s nice to get out to a cleantech event.
We read up on the latest renewable energy news; we follow the thought leaders on Twitter.
In my case, I write content to propel the cleantech market forward. In the cases of many of the people I have the privilege of meeting, they create the actual technology or the companies that do.
Continue reading “Sunshine and Moonshine: Solar Energy in Pasadena”
What’s inbound marketing?
When we think marketing, most of us think advertising. A fit, sweaty athlete in a fresh pair of Nikes, gazing into the evening glow with a look of determination.
“I’m gonna finish this run–like a champion.”
Their demeanor plus the catchy tagline across their toned thigh sell us the feeling of fitness paired with a shoe brand. Although it works, it used to work better.
Continue reading “Inbound Marketing vs. Outbound for Cause-Driven Industry”