marketing writing Archives - HG Content & Copy

August 27, 2018

Why I Love Being a Solar Marketing Writer

It’s an exciting time to be a solar writer.

Solar energy provided 55 percent of new U.S. electricity generation in early 2018.

Some of the reason for this growth is the broader understanding and acceptance of solar as a viable option for homeowners and business owners to save money in the long run. An understanding and acceptance due, in part, to expertly executed marketing strategies by solar companies and organizations.

Writing marketing content and copy is a powerful position. I don’t take that lightly.

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June 25, 2018August 27, 2018

Keep Showing Up: the Power of Consistency in Marketing

Here’s a little insight into a classic marketing technique. This happened on a recent train ride to Santa Monica. I witnessed first-hand the power of consistency in marketing by a candy and snack vendor.

The hour-long train ride was disrupted by a strikingly tall black woman in jeans and a yellow and black t-shirt. She slowly made her way up the main aisle announcing in a confident voice,

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February 27, 2018October 29, 2018

Inbound Marketing vs. Outbound for Cause-Driven Industry

Marketing clean energy sustainable nonprofits

What’s inbound marketing?

When we think marketing, most of us think advertising. A fit, sweaty athlete in a fresh pair of Nikes, gazing into the evening glow with a look of determination.

“I’m gonna finish this run–like a champion.”

Their demeanor plus the catchy tagline across their toned thigh sell us the feeling of fitness paired with a shoe brand. Although it works, it used to work better.

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