It’s an exciting time to be a solar writer.
Solar energy provided 55 percent of new U.S. electricity generation in early 2018.
Some of the reason for this growth is the broader understanding and acceptance of solar as a viable option for homeowners and business owners to save money in the long run. An understanding and acceptance due, in part, to expertly executed marketing strategies by solar companies and organizations.
Writing marketing content and copy is a powerful position. I don’t take that lightly.
First of all, it’s my job to create useful information in an easy-to-grasp format, to help further understanding of how solar works, and to help people in the solar industry work together.
This means that as a solar writer, I’m a part of moving solar forward. That feels pretty dang good.
A Solar Writer’s Responsibility to Readers
Secondly, part of taking this power seriously is in striving for excellence in every single project. That means digging in and doing the meticulous work every single time.
There are no shortcuts when it comes to ensuring that every word I arrange next to every other word is accurate, well-researched, and said in the clearest way possible.
It’s important to realize that this is a standard I don’t simply owe the solar industry executives, other solar writers, and solar customers and business buyers. I owe it to myself, too.
Why High Standards Keep this Solar Writer Honest
Consequently, in the quiet moments of my life, cut corners keep me from peace. I’m accountable to every person who ever reads my work, and I’m accountable to my own conscience.
This is because I’ve spent time cultivating that obtrusive moral compass. It serves me in both the broader shifting expanse of my life and in the details of daily practice delivering data-driven, and ethically sound blog posts, case studies, articles and white papers to my clients.
Every. single. time.
Being a solar copywriter means I’m tactful in presenting what people need to hear. But, I’m never deceptive or misleading.
Transparency is essential.
Moreover, being a solar content writer means I’m resourceful in discovering and exploring answers to questions people have about solar.
Or in B2B content, I’m aware of the needs of the solar industry itself, so I can bring companies together.
I like to think of it this way. As a solar writer, specifically a marketing content and copywriter, I’m in the business of illumination.